Hey, nice to see you 👋 I'm Gabriel, a Product Design Lead based in London. I specialise in blending visual design with data, research and strategic product thinking to shape better user experiences and business outcomes.
GABRIEL SEICA
GABRIEL SEICA
GABRIEL SEICA
GABRIEL SEICA
EXPERTISE
Craft & Interaction
I've designed across a pretty wide range of products, from consumer mobile apps like Zilch with millions of daily users, to responsive web applications, admin dashboards, and complex B2B platforms like Gelato's print solution. Where I really shine is the visual craft: the attention to detail, the polish, the moments that make an interface feel considered rather than just functional.
AI-augmented Design
I use AI to explore ideas faster, surface gaps early and validate concepts before development begins. It helps teams align sooner, reduce rework and communicate interaction intent more clearly throughout delivery.
Product Thinking
I look beyond the immediate brief to uncover opportunities, challenge assumptions and prioritise where design can create the most value. By combining customer insight, product data and business goals, I help teams make better product decisions.
EXPERTISE
Craft & Interaction
I've designed across a pretty wide range of products, from consumer mobile apps like Zilch with millions of daily users, to responsive web applications, admin dashboards, and complex B2B platforms like Gelato's print solution. Where I really shine is the visual craft: the attention to detail, the polish, the moments that make an interface feel considered rather than just functional.
AI-augmented Design
I use AI to explore ideas faster, surface gaps early and validate concepts before development begins. It helps teams align sooner, reduce rework and communicate interaction intent more clearly throughout delivery.
Product Thinking
I look beyond the immediate brief to uncover opportunities, challenge assumptions and prioritise where design can create the most value. By combining customer insight, product data and business goals, I help teams make better product decisions.
CASE STUDIES
ABOUT ME
Beyond the interface
I help teams simplify complexity, raise the quality bar and turn ambitious ideas into products people love using.
Throughout my career I've introduced better ways of working, evolved design systems, established interaction principles and uncovered opportunities beyond the immediate roadmap. I enjoy bringing clarity to ambiguity and helping teams align on the right problem before focusing on the solution.
03
design systems built and multiple UI kits created
£3.8m
Estimated lifetime value created at Zilch
+£1m
Net profit from one A/B test
LET'S TALK
Making a difference, one pixel at a time.
Making a difference, one pixel at a time.
©26
©26
©26
Carefully designed with lots of iterations, coffees and questions if I chose the right font. Thanks for stopping by!
Carefully designed with lots of iterations, coffees and questions if I chose the right font. Thanks for stopping by!